This month's Tech Talk podcast features Door Industry Journal Editor Derek Hibbart in conversation with ADSA MD Ken Price and PR Consultant Alison Gallagher-Hughes Chart.PR MCIPR from Tillymint Communications.
It highlights the evolving nature of trade press in the architectural and building products industry and how sole traders can use PR and marketing to promote their businesses.
The significance of social media for low-budget promotion and the value of advocacy is discussed and the guests also weigh-up the pros and cons of print versus digital media, the challenges of attracting new talent to the industry and flag the DIJ promotional package available exclusively to ADSA members - see your copy of Opening Doors for more information.